Prior to the 2023 season, our team worked to redefine the Canes Football brand, establishing an expressive, consistent, and ownable visual identity. Coming into the 2024 season, our goal was to evolve the creative direction that we had established and seen success with, rather than depart from it. Keeping consistent the core elements viewers had come to know and expect from the Canes, while evolving their usages and introducing new design motifs allowed us to give entirely new life to the look. Following its implementation to Canes Football, this art direction was shared and utilized across the board for all 18 sports fielded by the University of Miami.