Entering the 2023-2024 football season, my first as Director of Branding and Design for Miami Hurricanes Football, my team and I were tasked with refreshing and reimagining the Hurricanes Football brand. We worked to put together this comprehensive brand identity guide, breaking down every aspect of our design ethos and creative direction for the upcoming season. This guide also served to define the overall athletics branding direction across the entire university, and can be seen across each of the Hurricanes Athletics teams and their respective platforms.