ufc 264 press conference & weigh-in stage
Leading up to the trilogy fight between Dustin Poirier and Conor McGregor at UFC 264, our team was responsible for creating a more elevated presentation and atmosphere at the pre-fight press conference and weigh-ins. In order to do so, I was tasked with re-thinking our standard stage setup and designing a bigger, bolder layout befitting the two bitter rivals facing off in the main event.
Stage ideation
In the lead up to the event, I worked through a handful of different concepts and builds for both the stage, as well as the direction for the accompanying digital and print signage.
